Madewell Lookbook
Madewell x Aimee Song Lookbook — A clean, image-led lookbook designed with a focus on brand consistency, thoughtful layout, and visual storytelling as you flip through each spread.
PROJECT TYPE:
Layout
Print
Creative Brief
Objective:
Design a clean, image-forward lookbook for the Madewell x Aimee Song Holiday 2023 collaboration. The goal was to showcase the collection’s standout styles through elegant visual storytelling, with a focus on outfit grouping and minimal copy.
Creative Direction:
Image-Led Layout: Prioritized full-bleed imagery and outfit groupings to align with brand preferences and inspiration from the Camille lookbook.
Minimal Typography: Incorporated only essential product information—style names and pricing—to keep the focus on photography.
Color Palette: Primarily black and white to stay consistent with Madewell’s channel-wide branding, while spotlighting the purple two-piece cashmere set as a hero look.
Cover Design: Featured the Madewell logo and “Holiday 2023” in a bold, editorial layout.
Tools Used: InDesign
