Banana Boat redesign

Banana Boat is a well-known sun care brand specializing in sunscreen products designed to protect skin from harmful UV rays. Since its launch in 1976, the brand has been synonymous with outdoor fun, offering a wide range of sun protection solutions for every lifestyle—whether at the beach, pool, or on outdoor adventures.

PROJECT TYPE:

Rebranding

Print

The Surfers Edition

This approach not only enhances visual appeal but also helps consumers easily identify the right product for their needs. To extend the redesign, I created a special "Surfers Edition" series with bold promotional posters, blending nostalgia with a contemporary edge.

The Process

For my Banana Boat redesign project, I wanted to give the brand a fresh, modern twist while staying true to its fun, sun-loving identity. Inspired by my lifelong connection to the brand, I introduced the concept of "time of day" to distinguish each product.